Long Tail Pro collates data from Google Adwords and Majestic to provide useful metrics such as search volume, advertiser bid, rank value, and one of my favorites-keyword competitiveness score (KC). The software also allows you to analyze a list of keywords manually (if you have done prior research), and even assess your competitors' domains to uncover new keywords in your niche. Using Long Tail Pro, you can enter seed keywords (up to five at once) and get back hundreds of different suggestions and keyword variations. It was developed in 2011 by Spencer Haws, an authority on internet marketing, after he became frustrated with the copious amount of tools needed and the time it took to find keywords that would be easy to rank for. Long Tail Pro is a keyword research tool designed to help website owners find low-competition keywords to support their SEO strategy. This is where software like Long Tail Pro can save you hours of research time by enabling you to quickly identify profitable keywords to target. Initially, I was targeting keywords that were way too competitive, and as a result, my content never got close to the first page. This was one of the biggest challenges I faced when conducting keyword research for clients, and when doing keyword research for my own blog. It can be a time-consuming process to do all of this manually, and even more difficult if you don't know how to analyze the competition correctly. You also need to find seed keywords, assess the competition, and make an educated guess on whether you'll be able to rank well for particular terms. However, there's a lot that goes into keyword research-much more than simply looking at the search volume of various keywords. By creating valuable content and incorporating relevant keywords in your website's content, you can climb the rankings and consistently send highly-qualified prospects to your site.
While you can pay for traffic on advertising platforms such as Google or Facebook (PPC), driving organic traffic from search engines is a much more cost-effective and sustainable approach. Keyword research is the foundation of a solid SEO strategy and an essential step in the masterplan of building a successful website.
Monthly plans start at $37/month (Starter) for 800 daily keyword lookups, with the most popular plan $67/month (Pro) for 2500 daily lookups.
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