(Blue Apron has maintained a partnership with Beyond Meat since 2019.)īlue Apron subscribers will also have the option to receive multiple boxes per week. Customers will be able to “customize select recipes” by swapping out choice of protein, switching a veggie for a starch, increasing portion size, and replace a meat portion with a plant-based protein. Recipe customization is the most intriguing of these options.
To do this, Blue Apron unveiled three new features: recipe customization, the ability to get multiple meal kit boxes per week, and more meals per week for the two-person box. Blue Apron announced today it has expanded its product line to introduce more flexibility into its meal kit subscription plans, likely in a bid to reach a wider number of homebound customers.
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